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Hellas Direct collaborates with Superhome Center to offer innovative solutions


The online insurance company Hellas Direct has entered into co-operation with pioneering Cyprus retailer, Superhome Center. The partnership between the companies has the purpose to provide customer access to an innovative range of home insurance products. The Chairman of the Board of the Superhome Center, Giorgos Anneliadis, said in his comments: “We are thrilled to be announcing this partnership. With its innovative products and cutting-edge technology, Hellas Direct is the perfect partner in our attempt to further customize the services and products offered by Superhome Center stores. The timing couldn’t be better: right now we are focusing on bringing new innovations that will improve the consumer’s experience and everyday life.”

Hellas Direct Executive Director Alexis Pantazis commented: “We are particularly excited to be teaming up with Superhome Center… We look forward to working together and promoting home insurance products and innovative services that meet the expectations of today’s consumer.”

Both companies are pioneers, each in their own domain. Superhome Center was the first retailer in Cyprus to integrate under one roof different departments such as Storage Solutions, Home Appliances, Office Accessories, Seasonal and Outdoor Products and a wide selection of DIY and home improvement products. In Superhome Center Stores, consumers can find over 65,000 different products, covering 18 departments.

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